The Medium is Massage

          This article opens with telling the audience that everything and everyone is changing and media is the reason for this change. We learn that our time is the time for over coming barriers, learning in ways, and seeing what is happening around the world. We then are presented with the question, "how will the media environment be programed now that we are so involved with each other?" This question leads to the thought that parents are no longer the only influences and teachers of a child. "Do we every really go home?", "What is childhood?", "Will computers take over jobs?", "Do we really see how much politics are changing?", and "Nothing goes unnoticed" are some of the things that he makes us question when he breaks down all of the areas of life that are being effected by the media. We are then sent back all the way to the formation of words and the alphabet to explain the dominate organ of sensory and social orientation. We slowly see the evolution of "printing, the ditto device", the fact that being punished and put in the corner is being changed, all the way up to our world have no time or space and becoming a "global village".

       Mcluhan's view point of media is very unique and very relevant to today's contemporary society. The reason I believe that it is relevant to today's society is because of how well educated he was in the evolution of technology and how he knew that his research did not start when the first electrical device was created, but it started from the very beginning of man. I enjoyed how he broke each aspect of our lives and explained how they are being effected. This was very eye opening and allows the audience a chance to connect and relate their lives to the article. It was also very interesting how he went way back to the beginning of the creation of words to show just how much media has changed everything. The way he added pictures and such an artistic spectacle to article was so interesting and kept me interested in the article. I also found it captivating how throughout the article he had quotes, different fonts, and snippets of articles to prove his point.